
Our Guiding Principles and Organisation Structure
Guiding Principles
We recognise our aims are ambitious and we do not apologise for this. Our plan is to contribute to the needs of the people in Ukraine by raising funds for hospital medical equipment and online mental health services. Both goals are equally important, but as a startup charity without seed capital, we must ensure we only spend when ‘money is in the bank’.
We are going to be a ‘volunteer-based’ charity. We believe Stefania can only achieve this by rewarding our volunteers not with money, but with the satisfaction and pride that comes from contributing to objectives that directly improve the lives of people in Ukraine. This principle applies to every volunteer, whether they assist with administration or take on a senior leadership role.
Our organisational model is centred on local communities, with only a very small number of people at higher levels, such as headquarters.
We aim to base the majority of our activities in 3,000 ‘local communities’ to be set up across the United Kingdom. Our operational structure is designed to function virtually, meaning that over 90% of roles can be performed from anywhere in the UK. Most roles will require volunteers to have access to a computer and the internet. We expect that over 80% of roles will focus on supporting local communities and will be carried out by people living within those communities. The volunteer opportunities will be open to all and advertised on the Stefania Dashboard or website.
When we say ‘local community’, we mean postal districts – of which there are 3,000 in the UK. A postal district is the first part of a postcode. For example, in the postcode HP5 2QP, the postal district is HP5.
Defining a ‘common purpose’ is the most important requirement for Stefania, as it is key to attracting and retaining volunteers. This purpose, which is central to our mission, was defined and approved by the Charity Commission during our registration process. The exact wording is as follows:
- To relieve sickness and to preserve the physical and mental health of the people in Ukraine AND to preserve and protect the mental health of refugees and their dependents living in the UK. HOW? By providing or assisting in the provision of equipment, facilities, support and services.
- To advance the education and training of the people in Ukraine and refugees and their dependents in need so as to advance them in life and assist in their rehabilitation.
We believe that everyone will judge these statements to justify wanting to be part of Stefania.
Our vision for Stefania Volunteers is to offer the opportunity to:
- Develop new skills and gain valuable work experience
- Make new friends
- Experience a deep sense of personal satisfaction and pride
- Make a meaningful and worthwhile contribution to people in Ukraine
- Enjoy ongoing activities that will build and boost confidence levels
- Develop connections with other people in the community
- Show a commitment to the Ukrainian people
These benefits will be available to all Stefania Volunteers, no matter what their role or level of responsibility. Our aim is to create a non-hierarchical organisation where everyone has an equal voice and the opportunity to contribute.
Our volunteers include both British supporters and Ukrainian refugees - two nations coming together to work toward a shared purpose.
We plan to introduce a regular ‘Attitude Survey’ to gauge how effectively we are achieving our objectives.
In 2025, we plan to connect with Ukrainian refugee communities across mainland Europe, where approximately 6 million people are spread over 30 countries. We will invite them to join Stefania and support them in establishing the Stefania organisational model within their own countries. These communities will then commit to becoming Stefania Support Partners or Individual Supporters, pledging a monthly donation starting from just £3.75—the cost of a coffee. (See below for details.)
Organisation Structure
Our ‘local communities’ will bring together people from a range of institutions, including churches, schools, Ukrainian Guests (refugees), local businesses, support groups, hospitals, universities, colleges, and more. They will also welcome individuals from the community who are not affiliated with any formal institution.
There will be around 3,000 ‘local communities’ across the United Kingdom, each based on a postal district. To put it simply, the UK is divided into about 3,000 postal districts. These districts are grouped into 92 counties – 48 in England and 44 across Scotland, Wales, and Northern Ireland. On average, each County contains about 30 postal districts.
Will Stefania be launched across 3,000 postal districts at once?
No, we will do it in phases. We are starting with five counties in England: Buckinghamshire, Oxfordshire, Bedfordshire, Hertfordshire, and Berkshire. This will be the Pilot Phase, which we aim to keep as short as possible given the urgency of the situation in Ukraine. Once we have made the necessary improvements to our policies and procedures, as well as enhanced the website and Dashboard, we will move into a series of phases to expand across the entire United Kingdom.
The first phase after the pilot will cover the remaining counties in the South East region and will be followed by the remaining counties in the East of England region. Timings will be announced on our website.
There may be some churches or schools from postal Districts which are not in the Pilot group or in the South East or East of England regions, and would prefer not to have to wait ‘for their turn’ but would like to start now! What are their options?
This option is definitely possible but requires the following:
The church(s) or school(s) will need to be prepared to gain the support of many other institutions within their District. They will then follow the same process as for the Pilot group. It would be preferable if they are willing to contact as many Districts as possible within their County and generate interest. If this is you and would to discuss this option further, please write to the Executive Chairman, [email protected] for a discussion.
How will the Pilot Counties be set up?
We will begin by sending emails to about 2,100 schools and 1,500 churches across the five Pilot counties, inviting them to become Support Partners. If they agree, they will commit to sharing information about Stefania with their school parents or church members. Each organisation will also nominate an Ambassador. The names of schools and churches that become Support Partners will be featured on the Dashboard, a section of the Stefania website.
The first Ambassadors will come together and identify all the Ukrainian Guests (refugees) in their District and invite them to become Individual Supporters. They will also identify any churches and schools which were missed in our initial email and create a list of local businesses and other institutions within their District.
Each Support Partner organisation will invite church members, school parents, employees, and others to register on the website as Individual Supporters and commit to a monthly donation of at least £3.75 – the price of a cup of coffee. We recognise that there may be an occasion when they are unable to donate. The total number of Individual Supporters (not named) will be tracked and displayed in real-time on the Dashboard of the Stefania website. The goal is to reach out to all institutions within the District and encourage their members to contribute monthly donations.
What else will the Ambassadors do?
Each District will elect one of its Ambassadors to become its District Coordinator. These individuals will oversee the appointment of the District Safeguarding Volunteer, whose name will be added to the Stefania Dashboard. They will also appoint a Data Administrator Volunteer and a volunteer to write news items from the District, including successful initiatives, to share on the News & Ideas Digital Board within the Dashboard. In addition, these groups of District Ambassadors will brainstorm ways to engage residents who are not currently affiliated with any local institution.
Do the Ambassadors have any other important responsibilities?
Two of the most important Ambassador responsibilities are:
- To make their District a ‘Beacon of Compassion, Hope and Love’ to the people in Ukraine. How these are expressed will be developed within the Districts and added to the News & Ideas Digital Board. Our IT colleagues will be working on our website to make it accessible in most countries, especially in Ukraine and the mainland European countries hosting Ukrainian refugees. This will
- To update their organisation regularly on developments and news from the District and Stefania as a whole. The District Coordinator will prepare a brief monthly report using a template provided by Stefania HQ. This will be shared with all the District Coordinators in their County.
Role of District Coordinator
The average number of districts in a County is about 30. The 30 District Coordinators will hold regular Zoom meetings to discuss various issues and agree on improvements and new ideas. Each month, they will complete a short form (provided by Stefania HQ) covering learning points, new ideas, and key performance indicators. From each County group of District Coordinators, three people will be chosen to serve as County Coordinators.
Role of the County Coordinators
The three County Coordinators will meet monthly to review reports from the Districts and discuss various topics using a format provided by Stefania HQ. They will also agree on a plan to make contact with medium-sized companies within their County (which have not been contacted at the District level and invite them to become Support Partners. Additionally, they will identify other institutions and associations, such as trade unions and business groups, that may not have been engaged at the District level and invite them to join as Support Partners. The County will also complete a brief County Report, using a template supplied by Stefania HQ, and submit it to their Regional Director.
Role of the Regional Directors
Ten Regional Directors will be appointed, each responsible for leading a group of counties from across the UK. Their role will evolve as we gain more experience, but initially, they will focus on the following key responsibilities:
- Support the County Coordinators
- Review key performance indicators
- Contact large corporate organisations and associations, and invite them to become Support Partners
- Contact charitable trusts, high-net-worth individuals, and major influencers to present opportunities for funding and involvement
- They will also develop a plan to contact large organisations and discuss opportunities for joint marketing opportunities that will result in growing the number of Individual Supporters
- Represent the organisation in media interviews within their Region
- Take responsibility for major strategic projects (outside their Region,) assigned to them. This may include becoming involved in transferring the UK based ‘business model’ to countries in mainland Europe, managing major projects, developing marketing strategies and much more (as we develop).
Regional Directors will report to Stefania’s Executive Chairman.
All these roles – Ambassadors, County Coordinators, District Coordinators, and Regional Directors – will be filled by volunteers, although Stefania may on occasion decide to appoint a senior executive that will be offered a financial remuneration. The Roles will be open to both Ukrainian and British candidates.
Our main Partners
NHS Supply Chain
The National Health Service (NHS) in the United Kingdom is one of the largest healthcare systems in the world, featuring a centralised procurement system known as the NHS Supply Chain. This system includes an online catalogue of 600,000 items. We believe Stefania is the first charity to partner with NHS Supply Chain.
The NHS has undertaken to:
- Charge Stefania the same prices as those offered to UK hospitals and the British Army
- Set no limit on the volume of equipment Stefania can purchase
Once the project for Ukrainian hospitals is fully implemented, the hospitals will be able to place their own orders from the catalogue directly (but without making a payment!), selecting the items they need to save lives. No ‘purchase tax’ will be added to these orders.
On behalf of the Ukrainian hospitals, we would like to thank NHS Supply Chain for agreeing to our partnership and for their amazing commitment to the Ukrainian people.
Ukraine based NGO (name is being withheld)
We are proud to have as one of our key partners this highly respected Ukrainian charity, led by Natalia. Olga, from the NGO will be responsible for the transportation of the medical equipment each month, to the individual hospitals.
ALS Customs Services
We are pleased to partner with ALS, which will manage the customs and transport of medical equipment from the United Kingdom to Ukraine on our behalf. Trusted by the British Government, ALS brings extensive experience in delivering essential equipment to Ukraine, including fire engines.
British Sales Organization
We are very grateful to this small company in the south of England and the USA. When they heard about our need for IT services, they didn’t hesitate. Knowing it would benefit the people of Ukraine, they agreed to charge special rates to develop our website and the software behind the Stefania Dashboard. They will continue supporting us with future projects.
The Stefania Dashboard
Stefania is committed to full transparency, providing open access to information for visitors from around the world. The Dashboard on our website will be the ‘engine under the hood’, offering relevant, real-time updates wherever possible. Sharing this information is essential for earning the trust, confidence, and loyalty of our donors.
The Dashboard will show how we are doing in generating regular income to support hospitals and the other two humanitarian projects we will launch later. It will also provide data on other areas of our work (for example, displaying job opportunities identified at District, County and other levels) and will be enhanced continuously.
How Stefania will communicate with Support Partners, Individual Supporters, volunteers, sponsors, and other organisations and individuals that support its objectives
We will communicate with individuals and organisations in the following ways:
- Through the Stefania Dashboard on our website
- Through our digital News & Ideas Digital Board which will cover all regions in the UK, along with additional boards for mainland Europe. This platform will expand as we build connections with the 6 million Ukrainian refugees living across 30 countries. Its purpose is to capture and share positive news, ideas and innovations from across the UK and other countries in the world that are part of the Stefania family.
- The charity will establish the principle of setting up Ukraine Oversight Groups for the various humanitarian aid projects. This will be made up of senior Ukrainian individuals who will bring expertise and experience to ensure that Stefania is implementing projects which will meet the needs of Ukraine. The first Ukraine Oversight Group will be for the Medical Equipment project and will be made up primarily of leading surgeons from various hospitals across Ukraine and the two project managers from Stefania.
- All website content will be available in both English and Ukrainian (with the help of AI!). In addition, all communications will be open and available for anyone to view (with some exceptions), and we will use technology to increase visibility and engagement from audiences in Ukraine.
Financial Contributions to Stefania
The easiest way to contribute to Stefania is by using the ‘Donate Now’, button on the Stefania website. Stefania uses the same secure payment technology trusted by Amazon and many other large global companies.
Stefania’s humanitarian goals rely heavily on building a huge community of Individual Supporters who commit to a regular donation of a minimum of £3.75 each month – just the price of a cup of coffee. Regular contributions like this not only sustain our work but also foster a sense of shared purpose within the donor community, helping to build loyalty. It also creates regular and consistent level of revenue that results in building confidence with our beneficiaries, knowing they can expect a regular flow of products/services.
We would like our donor community to consist of:
- Ukrainian refugee communities, comprising 6 million people across approximately 30 countries in mainland Europe and the UK
- Citizens from over 30 countries in the UK and mainland Europe
- The Ukrainian diaspora across the world, which numbers around 28 million people
- Individuals, institutions and associations from the UK and other parts of the world, such as the USA, that wish to support Stefania’s vital humanitarian aid projects
All Donor categories will be able to use the Stefania ‘Donate Now’ button and donate the price of a cup of coffee or more (£3.75 minimum) each month.
Why are we asking for regular rather than occasional payments?
Stefania is dedicated to supporting surgeons and nurses working in operating theatres across all types of hospitals in each of Ukraine’s 24 oblasts. Once this programme is established, we aim to provide online mental health services to people throughout Ukraine, with a particular focus on disadvantaged and impoverished communities. According to a recent report in the Lancet (medical journal), it is estimated that 54% of the Ukraine population, including the 6 million refugees in Europe, have been affected by Post-traumatic stress disorder (PTSD): BBC News “A study published in the medical journal The Lancet, estimates that 54% of Ukrainians (including the Ukrainian refugees in Europe,) have PTSD. Severe anxiety is prevalent among 21%, and high levels of stress among 18%” (20 September 2024).
The third programme we will explore is to partner with a major provider of online courses for schools and colleges, and secure an agreement to allow Stefania to translate the courses into the Ukraine language. “The ongoing war in Ukraine has disrupted education for more than five million children, UNICEF warned today, calling for increased international support to ensure children do not fall further behind”.
It is critically important that the amount of money available each month is predictable and grows steadily. This will help build confidence among the hospitals we support - and later, among the people relying on us for mental health support services. When we provide humanitarian aid, we don’t want it to feel like a rollercoaster with different amounts coming in each month as this will create uncertainty. Stefania believes that those needing surgery and the professionals caring for them deserve to be treated with respect and dignity. We want Stefania to be a ‘Beacon of Compassion, Hope, and Love’. They deserve nothing less.
To achieve this, we need to establish a steady rhythm within Stefania that is regular, reliable, and capable of growing. This can only happen through the commitment of a large number of donors giving the equivalent of the cost of a cup of coffee each month.
Can I give Stefania an occasional ‘gift’, for example in memory of a relative?
While our main approach is to ask donors for regular small contributions, we also offer this option. You can find more details in the ‘Giving Financially’ section at the ‘foot’ of our website.
Gift Aid
If donors live in the United Kingdom, are UK taxpayers, and the tax they pay is more than the amount of their donations, they can claim Gift Aid. This means that, in addition to the donation itself, the UK government will pay Stefania 25% of the amount donated each month – so a donation of £10 becomes worth £12.50. This does not affect the financial or tax position of the donor. To find out more about the value of Gift Aid, go to the Giving Financially section of the Stefania website.